Which brings us back around to the honesty factor. Honesty is better, even if it's different from what we believe - everyone knows where they stand. Manipulation of others by means of claiming to be one thing while actually being another perpetuates the problem just as much if not more than actually being honest, even if those honest beliefs are wrong.

I prefer a face to face fight than getting stabbed in the back by someone pretending to be looking out for my best interests.